Feliz Cinco de Mayo!

Client:

client is Moe Bar/Neumos on 10th and Pike St, which is also a music venue.

Partner:

I think it would be a great idea to partner with any non-profits that associate with musicians of disabilities. Some examples are American Association of People with Disabilities, American Foundation for the Blind…etc. Often we are not aware that people with disabilities are equally talented, and in some cases, these people find more hope in music than others do.

Campaign:

The campaign idea will shine the spotlight on blind singers. Neumos/Moe Bar can invite blind singers to perform in a benefit concert. The 50% of the proceeds from the concert will be donated to the non-profit organization, to be used to purchase better stereos or headphones for the blind people in our community. During the concert, all lights will be off (so everyone in the concert can experience what it feels like to be blind). For safety reasons, a crystal disco ball will occasionally shines with the tempo of the music.

Social Media:

Social media can play a big role in this campaign. Unlike traditional advertisements, social media is a continuous process of social outreach. It can be expanded or shrunk anytime, depending on the reaction of the audience. First we find someone in the local community who is blind but has an ultimate talent. We make a short preview video and post on youtube. An announcement will then be made via facebook and twitter, featuring the video—as web driver-- that encourage people to visit the website of both Neumos and the non-profit organization. Many people will have questions regarding the concert, and how the concert will benefit the blind. The team of marketers from Neumos will spend the time to track down all the comments, and respond appropriately. After the concert, Neumos will keep the audience posted on how the money was spent. For example, short, follow-up home-made videos will show how blind people in our community receives gifts of headphones, or pre-loaded ipods, …etc.