Experience Shoes Co

1. 1. My Client: Experience Shoes Co.

Experience Shoes Co. is located at 912 Alaska way and Madison where is on Seattle’s waterfront directly across from the Ferry. The store owner, Jim Hadly, has amazing shoes collection which including Doc Martens, Stacy Adams, jazz shoes, salsa and tango shoes for both women and men. Currently, salsa and tango shoes are the most popular style at the store. Unlike regular salsa shoes, Experience Shoes’ double-cushioned foot bed could make the dancers reduce their pain from long-time practices and performance. The store is decorated with interesting and historical pictures and poster which is about Jim Hadly’s life & career stories from New York to Seattle. Based on my personal experience, I realized that Jim Hadly not only want to sell the shoes to the consumers but also willing to find that comfort, perfect and styling shoes to the right person!

2. Associate with Belltown Dance Studio

Belltown Dance Studio is a very successful business. In addition, Belltown Dance Studio constantly have salsa events during every month. If my client could partnership with local dance studio and hold the fundraising salsa dance and shoes event, it is possible benefit the society and both local business as well.

3. A campaign idea: “Experience Salsa in Her Shoes!”

For the campaign, I have not really come out with a good one. However, the campaign should connect with salsa and Experience Shoes Co.

4. How social media would be used.

For the social media part, I will recommend Experience Shoes Store and Belltown Dance Studio file a passion& stylish video and put on the YouTube. Also, they should put this fundraising salsa dance event on the Facebook, and their own website. Experience Shoes Store should also use this chance to organized the Facebook page and put on some nice picture of the products and events picture to promote the event. In addition, I also recommend both local business should share their link to each others website and Facebook in order to increase the internet traffic and buzz.