Client
Cupcake Royale is a well known neighborhood cupcake bakery who provides delicious cupcake in various flavors. Cupcake Royale partners with Washington farmers and producers and commits to use organic and sustainable ingredients. They believe buying from local is the best way to build up a strong community. Also, they contribute back to its community by donating over 25,000 cupcakes and help raise funds for local non-profits. So far Cupcake Royale has five stores in Washington to provide the best to their community.
Association
Qwest Field- Seahawk Games: Seahawk football team is a local Seattle sport team. Back to Cupcake Royale, its mission statement is to support local community.
Campaign Idea
Cupcake Royale offers cupcake pre-order service on Qwest Field website and counters in a discounted price. All the cupcakes purchased at the event day, no matter what types of purchase, get free team logo printed on the cupcakes. You can support your favor teams by metaphorically eating and finish their enemies.
Social Media
Cupcake Royale will create Facebook page and invites football fans to join the campaign to support their favor teams. Twitter can be very helpful to spread this campaign idea by twitting every single event information. Cupcake Royale may want to post fancy pictures of cupcakes those are printed with team logos on Facebook.
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