QR Codes & Make-A-Wish

Since I'll be mentioning the Make-A-Wish Foundation in this blog post, I should start off by disclosing that I am currently a social media marketing intern for the local chapter. With that said, the statements I may make in the following post are of my own personal opinion and are not representative of the Make-A-Wish Foundation and its mission.

A Brief Description of Make-A-Wish
The Make-A-Wish Foundation is a non profit organization that grants wishes to children with life-threatening medical conditions between the ages of 2 1/2 and 18. The organization aspires to bring hope, strength, and joy to sick children and their families. Most wishes fit into four categories: I wish to be, I wish to meet, I wish to go, I wish to have. (i.e. "I wish to be a superhero," "I wish to meet Michael Jordan," "I wish to go to Disneyland," "I wish to have a backyard play set."

How Make-A-Wish Can Utilize QR Codes
1. Newsletter: Our local chapter of Make-A-Wish distributes a newsletter, Wishful Thinking, via direct mail. It would be quite simple to include a noticeable QR code within that newsletter. The QR code could be paired with a story about a recent wish that was granted. (i.e. snap a photo of this QR code with your phone to learn more about this wish...leading the viewer to a YouTube video about the wish)

2. Business Cards: Add a QR code on the back of all employee business cards. This QR code could lead individuals to the "About Us" section of our local chapter of Make-A-Wish. For example, a Make-A-Wish employee exchanges business cards with someone who is unfamiliar with Make-A-Wish's mission...by accessing the QR code, the individual is provided with a quick and convenient way to learn more.

3. Contest/Sweepstakes. Scanning a QR code would be an easy way for individuals to participate in any sort of contest or sweepstakes Make-A-Wish holds. An individual could be entered into the contest or sweepstakes with one scan of a QR code.